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Lachlan McRitchie

Lachlan McRitchie

GM of Operations, MapTrack

Lachlan leads operations and go-to-market at MapTrack, focusing on SEO, product-led acquisition and helping heavy-industry teams discover better ways to manage their assets. He works closely with construction, mining and field service operators to understand the real-world challenges they face on site.

Asset trackingSEO & content strategyProduct-led growthHeavy industry operations
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Articles by Lachlan

10 articles on asset tracking, field operations and equipment management.

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